Sales and Operations Alignment

Sales and operations alignment connects customer promises with the organization's ability to deliver them. It requires a shared view of demand, capacity and the commitments already made.

Sales and Operations Alignment
Sales and Operations Alignment

Sales and operations alignment connects customer promises with the organization's ability to deliver them. It requires a shared view of demand, capacity and the commitments already made.

Review forecasts with the assumptions and confidence behind them. Distinguish confirmed orders from possible opportunities. Discuss lead time, inventory and delivery constraints before sales makes a promise that operations cannot support.

Record decisions about priorities and exceptions. Compare the plan with actual demand and delivery results, then investigate recurring differences. Keep the review focused on choices the teams can make together.

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