Cart abandonment describes a basket that does not become a completed order within the chosen observation window. The rate depends on how sessions, returning shoppers and completed purchases are counted, so comparisons need a consistent definition.
Review where shoppers stop: delivery-price disclosure, account creation, address entry, payment or confirmation. Test the checkout on a phone and investigate failed payment attempts. Ask whether the promised delivery time and return conditions are clear before the customer enters payment details.
Measure completed orders and customer quality after a change, not only additional checkout starts. Separate normal comparison shopping from a broken workflow. Keep measurement rules stable so a reporting change is not mistaken for an improvement.
Open Sources Used
This page uses open and institutional references as a frame; the final decision still belongs to the company record, threshold and owner.
Related Articles
Reading adjacent decision areas keeps the topic from becoming an isolated note.