Startup marketing should connect a specific customer problem to a credible reason to try the product. Early campaigns are most useful when they test a clear audience and message rather than chase broad attention.
Use customer interviews to identify the words buyers use for the problem and the alternatives they already consider. Match the landing page to one offer and one next step. Measure whether the resulting inquiries fit the intended customer profile.
Compare channels using qualified demand, acquisition cost and subsequent retention. Keep attribution assumptions visible: the last click may not explain the whole purchase. Expand a channel only when the team can serve the customers it attracts.
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Reading adjacent decision areas keeps the topic from becoming an isolated note.