An interview evidence map connects customer observations to the decisions they inform. It helps a team distinguish repeated problems from memorable comments made by a single participant.
Record the participant's role, context and a concrete example of the workflow. Separate quotations, observed behavior and the founder's interpretation. Group evidence by problem, current alternative and purchasing constraint rather than by the feature the team wants to build.
Mark contradictory findings and gaps in the sample. Use the map to choose the next test, such as a paid trial or a prototype task. Interview frequency is useful, but it does not establish market size or willingness to pay on its own.
Open Sources Used
This page uses open and institutional references as a frame; the final decision still belongs to the company record, threshold and owner.
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Reading adjacent decision areas keeps the topic from becoming an isolated note.